Look, we all want to be happy, right? It doesn’t matter if you’re at work, at home or on your commute. Happiness — elusive as it can be — is universally valued and appreciated by each of us. Happy employees are happy because they are willfully engaged. Smart businesses figure out ways to engage their employees, in addition to engaging their prospects and customers. Because it begins at home. Engaged employees are more productive, more motivated and more likely to stay with their company. These High E’s, as I call them, are also a company’s best selling method.
Treat every employee like a brand ambassador
Today’s consumers of any item more significant than a package of tube socks are not swayed by sales pitches. Modern shoppers will research a company and its offerings before deciding to buy. Before they buy your product or service, they buy your reputation first. The most savvy customers know that the way to understand what a company is really like is to learn how its employees feel about it.
There are many reasons and ways to engage employees, and in turn, customers. Here’s a quick list of facts and pointers on Upworthy. Part and parcel to putting your employee and customer engagement strategies in place is to communicate effectively: genuinely, openly and frequently.
Of course, communications cannot fix everything. You have to fundamentally desire to connect with your employees and customers on a very real level. To do that successfully, you must have effective communication strategies in place.
© Juju Eye Communications, LLC