I come to bury the listicle, not to praise it. Unless, of course, you'll actually read it. Then I'm all for listicles! Read it in The Hit Job.
Here's a taste of some content marketing copy I created for Tupat's Hawaiian Authentic Island Sauce. I encourage you to read Tupat's story of how his growing line of island seasonings is taking off, due in no small part to his alignment with WiseTribe's values: family, friends, seeking, sharing and a desire to make something good. Read it on WiseTribe.
The first reality show on wheels
If you think “offroading,” you think “Jeep.” Consumers often use the term “Jeep” to describe the entire category of off-road vehicles and know the Jeep brand without needing to see the letters that spell it — the iconic Jeep grill image will do the trick.
If you are a Jeep nerd or are a car geek in general, drive on over to CarStory.com's blog and read my article to learn more about the Jeep Wrangler and how they're faring in the used car marketplace.
The Toyota Camry is the standard by which used cars are measured. Since its debut in 1979, the Camry has dominated its market on the strength of the Toyota brand, reputation for reliability and affordability. As a worldwide sales leader, it is the model for which Toyota is best known, grabbing around 45 percent of Toyota’s U.S. sales annually.
If you geek out on cars and their back stories, complete with data and personality, drive on over to CarStory.com's blog and read my article about the Toyota Camry.
Make every word count
Every good business communicator should ask themselves one question: “Am I asking my reader to indulge me?”
Remember, your message is in competition with everything your readers encounter on a daily basis: every message, every radio advertisement they heard in their car on the way to work, every pop-up or banner ad they saw on the Web that day, every television ad they saw the night before, every billboard message that grabbed their attention, every email from their boss, colleagues, friends and mothers-in-law.
Your message will be judged and ultimately consumed through this prism. That's a lot of competition. Can your message cut through the clutter? Will it resonate with your readers?
You need to make your message count. Your credibility is on the line every time. Keep your focus on what you want to get across to your reader and do it quickly.
Don't ask your readership to indulge you. Be respectful of their time and attention and they will reward you with receptiveness.
Excerpt from Rock Your Comms: 98 Killer Tips and Secrets from Internal Comms Professionals, my contribution to an e-book that benefits the Make-A-Wish-Foundation.