Read about this enlightening and harrowing tale of online theft that exposes the flaws in Google's (and Bing's) ability to root out stolen, low-quality copy stolen from original sources. In Marketing Communications Leadership.
As it turns out, you don't need to publish original content. Just steal it and repurpose it. These guys did—and they stole all available organic traffic from my original article: A Seattle Seahawks NFL Draft prayer. Read about this enlightening and harrowing tale of online theft that exposes the flaws in Google's (and Bing's) ability to root out stolen, low-quality copy stolen from original sources. In Marketing Communications Leadership.
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The NFL is facing its greatest existential threat: Chronic Traumatic Encephalopathy (CTE). This is a fight the NFL is not going to win. It will one day end the sport. Many participants and fans can no longer enjoy watching the sport already. Will this be your last Super Bowl? Read CTE will end football some day.
Or, how LinkedIn & Facebook nearly killed me (and our company) — an examination of what to expect when you're re-branding on social media. Read it in Marketing Communications Leadership.
‘Want’ trumps ‘need’ in marketing communication. Read how to write copy that addresses what will move your audience to action in Marketing Communications Leadership.
Is it curtains for the NFL? We asked and you answered. This is what you think of the NFL in 2016. Read it in The Hit Job and thanks for your participation!
Stop with the auto-play videos. We're leaving en masse. But you can easily prevent it. Read it in Marketing Communications Leadership. |
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