Part three of a three-part article published on Medium.
Hold your hands out in front of you, palms facing each other, about shoulder width apart. The space between them is the gap between your employees and the level of engagement you either want to have or think you already have. Now move your hands together about two inches each. That’s all the closer you are likely to get, if you’re lacking any one of these three things:
- Great content.
- Comfortable, effective technology.
- Leadership commitment.
Read about how poor leadership can stifle employee engagement.
As a leader, you are either an authentic communicator or you are not. And guess what … we know which type you are. Your audience knows if your message is coming from you — actually you — or your communications staff, who got you to approve what they drafted and then slapped your name at the bottom. You would be foolish to believe there are any naïve digital information consumers out there anymore.
The question is: do you care? You may or may not. You have your reasons. Just know that if you are the inauthentic kind of communicating leader, the hands will not get much closer — no matter how talented your writing staff, technology procurement staff and IT department are. Your employee engagement, no matter what level it is at now, will only get incrementally better if you are not leading the way. In other words, if you are not as engaged or more engaged than your employees.
What kind of employees do you want? What kind of employees do you think you have?
Read the full article on Medium.